Welcome to Wealth Matters Consulting’s 3 Minute Marketer series – your quick guide to mastering wealth management marketing and communications. Get key insights in under three minutes as we explore critical topics for busy wealth managers. Our CEO and founder, Rosemary Denney, shares valuable tips on marketing, business development, communications, brand building, growth and media exposure. With decades of experience working with top firms, she offers practical resources to enhance client relationships and expand your business.

Content is key… and it’s here to stay! In this episode, Rosemary reveals the connection between good content and critical public relations exposure. Drawing from a recent client conversation, she outlines how quality content can open doors to publications like Bloomberg and CNBC. Here are three compelling reasons why good content remains crucial to your marketing strategy:

Transparency and Credibility: In this age of transparency, reporters need to know who you are and how you think. Quality content helps build credibility, exhibiting your expertise and fitting your story into broader media narratives.

Relevance to the Press: Good content confirms that you have something significant to share with reporters, clients, prospects and centers of influence. By providing clear insights into market trends and discussing potential opportunities and challenges, you cater to the needs of reporters and increase your chances of media coverage.

Content Variety: There are three types of content you can easily produce to stay front-of-mind with your audience and the media:

  • Periodic commentaries: Short, readable pieces (about 1-2 pages) regularly distributed can effectively transfer your thoughts to your target audience.
  • Short videos: Videos of less than five minutes summarizing market insights and investment strategies are easy to produce and distribute across digital channels, including email, websites and social media.
  • Podcasts: In-depth podcasts on interesting subjects engage your audience and build relationships with industry leaders.

In summary, never underestimate the power of good content in reaching financial media and improving your public relations efforts. For more tailored advice, don’t hesitate to reach out to us at Wealth Matters Consulting. We’re dedicated to your success.