Since the onset of the COVID-19 pandemic, our professional lives have changed dramatically. Going into the office full-time is seemingly in the past and most in-person social interactions and networking opportunities have disappeared. As a result, financial...
Social Media
Rosemary Denney in Financial Advisor Magazine: The Importance of Crisis Communication
As the COVID-19 pandemic and economic turmoil continues to rage across the country, it is essential for financial advisors to clearly and frequently communicate with their clients. To learn more about communication with clients during this critical time, Financial...
Rosemary Denney in MarketCurrents: Why Wealthy Families Need a Social Media Policy
Ever since the development of social media, its usage has posed serious threats for high-net-worth families. For example, an Instagram post on a vacation with the GPS tag can put a wealthy family member at risk of being kidnapped for ransom. Or, a hacker can gain...
Wealth Management Social Media Policies: 5 Essential Guidelines
Despite the concrete evidence that social media can serve as a powerful marketing tool to increase brand recognition and build relationships with prospects, many firms avoid social media because they fear their online activity could pose a compliance risk. While there...
6 Wealth Management Marketing Resolutions for a Successful New Year
With a new year comes new opportunities for success. However, if your firm is hoping to achieve great success throughout 2019 and beyond, we recommend that you make some wealth management marketing resolutions. Whether your focus is on retaining your current clients...
Communication 101: What We Learned From Brexit
Last month the United Kingdom voted to break away from the European Union, resulting in dramatic swings in the global markets. Investors on both sides of the pond experienced anxiety, and the financial media only made matters worse by playing on those fears. The...