Welcome to Wealth Matters Consulting’s 3 Minute Marketer series – your quick guide to mastering wealth management marketing and communications. Get key insights in under three minutes as we explore critical topics for busy wealth managers. Our CEO and founder, Rosemary Denney, shares valuable tips on marketing, business development, communications, brand building, growth and media exposure. With decades of experience working with top firms, she offers practical resources to enhance client relationships and expand your business.

Email is DEAD… or is it? In today’s digital environment, dominated by social media, you might prematurely declare the death of email marketing. However, before you draft its obituary, join Rosemary as she offers convincing evidence and three practical strategies that underscore why email marketing remains an essential asset for professionals.

Despite what some may think, email marketing remains a relevant channel for communication. Rosemary outlines two reasons why email is still valuable for wealth management professionals:

  1. Universal Accessibility: Unlike social media, which requires specific platforms and accounts, everyone uses email. In fact, the Financial Times reports that there are over 4.7 billion email users worldwide, and that number is growing. This broad accessibility makes email an ideal way to reach clients and prospects.
  2. Measurable and Documented: Email platforms like HubSpot and Constant Contact allow you to track open rates, click-through rates and other valuable metrics. Plus, emails create a documented trail, useful for compliance and record-keeping.

To ensure your email marketing strategy delivers results, Rosemary shares three essential best practices:

  1. Personalize Your Emails: While email platforms are great for reaching many people, personalization is key. Include personal forwards and address your recipients by name. This shows that you understand their needs and are thinking about them.
  2. Provide Value: Content should be focused on your recipients’ interests, not just your own. Make sure your emails offer educational, timely and relevant information that benefits your audience.
  3. Maintain Professionalism: Ensure your emails appear professional, matching your website and other marketing materials. This consistency in branding helps establish credibility and leaves a positive impression.

For help on creating and distributing your email marketing strategy, don’t hesitate to contact us at Wealth Matters Consulting. We’re here to help you succeed.