Welcome to Wealth Matters Consulting’s 3 Minute Marketer series – your quick guide to mastering wealth management marketing and communications. Get key insights in under three minutes as we explore critical topics for busy wealth managers. Our CEO and founder, Rosemary Denney, shares valuable tips on marketing, business development, communications, brand building, growth and media exposure. With decades of experience working with top firms, she offers practical resources to enhance client relationships and expand your business.
In this video, Rosemary breaks down which publications are most impactful when thinking about your Public Relations strategy. She provides three different types of publications and different use cases for each one:
- Well-known, top-tier publications like The Wall Street Journal can help give you instant credibility and excite your clients. They will most likely forward these types of publications to other potential clients!
- Trade publications speak to a technical audience already in the industry. These publications are effective when you are looking to speak to centers of influence.
- Local publications like your local city magazine can lead to important business development activity. It’s also quite possible you’ll be the center of the story instead of just a piece of it.
By combining all three types of publications in your public relations strategy, you can create a well-rounded marketing strategy.
As always, if you have any questions about how to maximize your public relations publications strategy, contact our experienced team at Wealth Matters Consulting.