Welcome to Wealth Matters Consulting’s 3 Minute Marketer series – your rapid-fire resource for mastering wealth management marketing and communications. Discover essential insights in three minutes or less as we tackle the most pertinent topics for busy wealth managers. Our CEO and founder, Rosemary Denney, shares tips gained from decades of working with the most prominent and successful firms on topics related to marketing, business development, communications, brand building, growth and media exposure. Providing you with the resources to deepen client relationships and grow your business.

As discussed in our previous video, the first step to any marketing plan is developing your ideal client profile. Once this crucial step is done, it is time to identify the best communication channels to reach them. In this video, Rosemary explains the importance of adopting a multi-channel approach that includes email, social media, press hits, websites and in-person interactions to communicate with your target audience. Discover how you can effectively utilize various channels of communication to reach your clients by watching today!

As always, if you have any questions about your firm’s communication strategy, please do not hesitate to reach out to our experienced team at Wealth Matters Consulting.