Sponsorships are everywhere in our industry. Conferences, golf tournaments, awards dinners, networking mixers. There’s no shortage of opportunities for advisory firms to slap their logo on something. But too often, sponsorship decisions are made based on habit, peer pressure or vague hopes of visibility.
The 3 Minute Marketer is your go-to resource for practical marketing tips designed for wealth management firms. We provide strategic insights to enhance your marketing plans, helping you attract high-net-worth clients, improve client retention and boost your firm’s credibility.
In this episode, Rosemary Denney breaks down how to think more strategically about sponsorships, so you’re not just spending budget, you’re creating impact.
Ask yourself: What’s the point?
A good sponsorship should either:
- Open doors to the right relationships
- Reinforce your brand in the eyes of your target audience
- Or give your firm a platform to add value (not just your logo)
If it’s not doing at least one of those, think twice.
Visibility alone isn’t enough
A logo on a sign rarely moves the needle. But a thoughtful follow-up strategy, a strong in-person presence or a chance to speak on stage? That’s where value is built. Sponsorships don’t work in isolation; they need a plan.
What does success look like?
Be clear about what you’re hoping to gain. Is it introductions to new centers of influence? Recognition among a niche audience? Deeper credibility with a key client segment?
Once you know what you’re trying to achieve, you can evaluate opportunities with a sharper lens and get more from the ones you say yes to.
The bottom line?
The best partnerships are built on more than just logos. They’re built on strategy. We help firms evaluate not just if they should sponsor something, but how to make sure that sponsorship aligns with their goals.
So, if you need help deciding if a sponsorship opportunity is the right move for your firm, give us a call.