WHY WEALTH MANAGERS NEED TO RAMP UP MARKETING EFFORTS
In times of crisis, people want information from sources they recognize and trust. From our position, as a marketing firm that specifically serves wealth advisors, we understand the benefits of communicating with your clients, prospects and centers of influence very well – but we rarely see an increase in readership as we’ve seen in recent days. In times of distress and confusion, we all seek information. Just think about your own personal habits, we are all reading more news, watching more videos, listening to more podcasts, obsessively checking our news websites – all to understand what is happening during these times of uncertainty.
A Look at the Numbers
To break it down in numbers, this is what we are seeing among firms we work with since the COVID-19 outbreak was announced:
This tells us loud and clear that in times of crisis, people want information. And those firms that are willing to put the time into communicating with their clients will see the benefits.
What Should You Do?
Once you have established the content of your message, you must think about what platforms you will use to deliver your message. Notice that we said platforms with an ‘s’ – this is because in order to maximize your efforts, you should be connecting with each and every client via a broad spectrum of communication platforms, including:
- Regular emails
- Weekly webinars
- Frequent commentaries or blogs giving brief updates
- Videos to explain complicated market data
- Press interviews
For more details on our crisis communication advice, please read our latest commentary.
sign up now for our two-month crisis communication package
We have seen from first-hand experience over the last several weeks the difference consistent, timely and relevant content can make. During this time, Wealth Matters Consulting is taking on wealth advisor clients for short term engagements, with limited scope of work to support you in your crisis communication.
VIRTUAL EVENT PRODUCTION
MESSAGING AND CONTENT DEVELOPMENT
For more information on this two-month package,
please contact us.
For more information on this two-month package, please contact us.