It’s not always easy to spot from the inside, but when you’re the one visiting… you know it instantly. A janky website sends the wrong message in less than five seconds, and that’s all the time most visitors give you.
The 3 Minute Marketer is your go-to resource for practical marketing tips designed for wealth management firms. We provide strategic insights to enhance your marketing plans, helping you attract high-net-worth clients, improve client retention and boost your firm’s credibility.
In this episode, Rosemary Denney breaks down the five biggest warning signs your website is falling short and what to do about them.
1. It takes too long to load
Speed matters. A page that loads in six seconds instead of two could lose most of your traffic before anyone reads a word.
2. You’re using stale stock photos
Blurry images, dull visuals or crossover photos that show up on 20 other websites are hurting your credibility. Invest in original photography that reflects your brand and the world of your target audience.
3. There’s too much text
Big blocks of copy overwhelm readers. If your site feels crowded, it’s time to shift toward story-driven content that’s easier to follow and unique.
4. It doesn’t work well on mobile
Roughly a third of all internet traffic originates from mobile devices. If your site’s hard to navigate on a phone, you’re losing opportunities.
5. It breaks when people actually visit it
A successful email campaign shouldn’t crash your site. If traffic causes glitches, that’s a problem worth solving fast.
Since summer tends to bring a little breathing room, now is a great time to step back, review what’s working and fix what’s not. If your website isn’t keeping the right people engaged, give us a call and let’s talk about an upgrade.