Welcome to Wealth Matters Consulting’s 3 Minute Marketer series – your rapid-fire resource for mastering wealth management marketing and communications. Discover essential insights in three minutes or less as we tackle the most pertinent topics for busy wealth managers. Our CEO and founder, Rosemary Denney, shares tips on marketing, business development, communications, brand building, growth, and media exposure gained from decades of working with the most prominent and successful firms, providing you with the resources to deepen client relationships and grow your business.
In this video, Rosemary talks about the importance of using Public Relations (PR) in the wealth management industry in the form of financial press. She dissects four key reasons why adding PR efforts to your marketing strategy in 2024 is essential and how adding financial press to your repertoire can elevate how people interact and see your brand.
- It provides credibility and elevates your brand as a subject matter expert.
- Featuring media outlets on your public channel draws people to you and helps attract new clients.
- Having your name featured in financial publications can improve your Google Search ranking, making you more discoverable online.
- Diversifying your content with PR efforts provides you with more types of content to add to your social media, email or in-person conversations.
As always, if you have any questions about implementing PR in your marketing strategy, please do not hesitate to reach out to our experienced team at Wealth Matters Consulting.