A recent online article published by Banking Strategies Magazine focuses on retail banking, but the sentiment is just as applicable for wealth management firms: you must create a solid foundation of content that appeals to your clients. Doing so will demonstrate that your firm is an industry expert and thought leader, and will serve to deepen the relationship you have with your clients. Not every piece of content you post needs to be highly buzzworthy to garner results. It just needs to be relevant, valuable, targeted, entertaining and consistent. Over time, your clients will feel more engaged, more loyal, and more apt to refer prospects to your firm.
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